Press Democrat: First SOMO Concert viewed as success

Sunday, August 3rd, 2014 | by Nick Walden

The first show of the new SOMO Concerts series went off without a hitch last Wednesday night at the Sonoma Mountain Village Event Center. Located in the Sonoma Mountain Village, the 3000-seat outdoor venue played host to the well-known rock group The Goo Goo Dolls along with local opening act Girls+Boys.

As a venue, the SOMO Event Center is certainly unique in Sonoma County. In many ways the former Agilent campus has a great structure to handle large crowds as the production facility had thousands of employees.

Parking was readily available with the multiple lots allowing easy traffic flow from the two entrances. The box office and entrance areas moved quickly getting guests into the concert area.

The concert-space itself is a combination of grass and cement which provided a lot of room for people to set-up low back chairs and blankets. With food and drinks readily available for both general admission and VIP guests, who had their own seating section and service area, people seemed to get settled in quickly.

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